How Influencer Marketing Is Helping Small Businesses In Pakistan

This marketing stint cost less, but earned high engagement through the Instagram and Facebook stories of influencers. Not just clothing brands, even home-based fitness businesses have started popping up in the country, supported by a before and after photo of clients and their transformation. GetFit Athletic is such a business that deals solely with home-based fitness clients. Even the ‘French fries wala’ benefits from influencer marketing when someone posts a status on a popular food group on Facebook to tell the world about the variety of flavors in his shop and tag the location for others to find.

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According to the survey, more than a third of small businesses that made at least 50pc of their sales digitally also reported improved sales overall. Kinara Capital has issued approximately Rs 3,000 crore in collateral-free business loans to date, facilitating financial inclusion for the country’s neglected small company owners. Kinara will expand its product and service offerings to fulfil India’s fast growing MSME credit demand, according to the business. Kinara Capital hopes to increase its revenue by 500 percent by 2025, with plans to grant Rs 10,000 crore in MSME company loans in the following three years. Similarly, Moonlight also sends exclusive goodies to influencers and popular Pakistani drama faces and they happily flaunt the items on their social media accounts.

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Small businesses need genuine reviews and testimonials to establish a credible reputation in the market, something bigger brands have already achieved. Forrester shows that the engagement rates for brands are higher when the content is posted on platforms like Twitter (0.03%), Facebook (0.2%) and Instagram (2.3%). SIS Tax Consultants offers a range of taxation and accounting services to individuals and small businesses. Our focus is on providing a high quality service at a competitive fixed price.

Women-led SMBs were, however, more likely to report that none of their employees had a university degree compared to their men-led counterparts. Additionally, women led SMBs were more likely to report using digital tools for advertising and communicating with customers than men-led SMBs. Besides, 26pc of operational SMBs using the Facebook platform reported that their sales in the past month were higher than the same month last year while 52pc reported their sales were lower. It said 75pc of women-led SMBs and 83pc of men-led SMBs were using the Facebook platform globally reported that they were operational or engaging in revenue-generating activities.

Accounts with several thousand followers and high engagement rates can showcase your product by mixing it with their unique content to set popular trends. Many business owners in Pakistan have to think about making their idea a sweeping success and fight with bigger players in the niche. If you are toWe will fix in marketing campaign, you should be pleased to know that the stats will be in your favor. With the new funding, SadaPay says it expects to more than double its employee headcount to over 250 people by the end of the year and expand its offering with additional products for freelancers and small business owners. When done properly and optimized according to the nature of the brand, influencer marketing can earn high engagement rates for your digital profiles.